Hologram focused on refining their audience targeting and uncovering significant market opportunities, Hologram.io aims to deliver a personalized and impactful message to a broad audience across all industries. Reaching the accounts most likely to engage with the most relevant message is crucial to driving higher conversion rates and maximizing ROI. 

"One of the strong points of working with LeadsINFRA is their collaborative approach. We were able to secure some great meetings and establish a solid foundation for our company, our offerings, and how our message resonates with our primary buyer persona. From there, we were able to develop a targeted account list, focusing on known buyers in the industry and targeting the best buyer persona. This positively impacted our pipeline, and I strongly recommend LeadsINFRA as a valuable partner for ABM and lead generation." - Jonathan, Marketing Head, Hologram

With LeadsINFRA, Jonathan found a trusted partner that enabled him to accelerate the buying journey with a unified, multi-channel approach.

It all starts with the ABMi approach, a market and account intelligence-driven combined dataset that provides Jonathan with a holistic signal of the companies demonstrating the highest propensity to purchase. When combined with their first-party account insights, the intent data gathered through surveys allowed Jonathan and his team to not only prioritize in-market accounts but also identify accounts not yet ready to make a purchase for building brand awareness.

From there, Jonathan and his team engaged target accounts with a multi-channel approach by running high-quality content syndication and ABM appointment generation programs in parallel. This allowed the team to make more data-informed decisions and surround buying committee members with the right content based on their stage in the buying journey.

“The intent data that we get from ABMi approach, allows us to add an additional layer of intelligence to every marketing program that we are running. This has been instrumental in positively impacting our pipeline” - Jonathan, Marketing Head, Hologram

Jonathan credits LeadsINFRA for helping his team engage with new accounts and generate high-quality leads. The team has seen a significant increase in engaged contacts coming through their programs, resulting in higher conversion rates. He views LeadsINFRA as a trusted partner for ABM and lead generation, adding significant value to his team's continued success.

"One of the most significant outcomes of our partnership with LeadsINFRA was the marked improvement in our lead quality. The leads and data provided by LeadsINFRA allowed us to identify accounts that were actively considering our solutions, significantly increasing our conversion rates. Additionally, their expertise in account-based marketing helped us refine our targeting efforts and develop more personalized messaging, resulting in a higher ROI on our marketing campaigns. I strongly recommend LeadsINFRA as a valuable partner for ABM and lead generation." - Jonathan, Marketing Head, Hologram